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November 2019 - July 2020 | New Delhi, India
A consulting role at this start-up entity to drive sales from consumer engagement and other marketing initiatives. Rapidly scaled up the team and expanded ground operations to generate and follow leads by integrating Digital and innovative BTL programs.
- Launch activations for Suits category, serviced accommodation for young working professionals.
- Lead/ demand generation for Scholar category, serviced accommodation for college students.
- Large scale branding/ signage projects for the umbrella brand.
Integrated Marketing · Marketing Management · Brand Management · Marketing Strategy · Marketing · Advertising · Marketing Communications · Digital Marketing · Event Management · Relationship Marketing · CRM · Corporate Events · Market Research · Direct Marketing
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