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Jan 2010 - Oct 2010 | New Delhi, India
A short duration with Solutions Digitas, A Publicis Groupe Company lead Market Research and Experiential Marketing Promotions for their clients and group companies.
Performed a detailed process audit and made relevant amendments to ensure a seamless execution and better profitability.
- ITC: Market Research and Sampling activities with over 5000 temp Staff for Lucky Strike, Navy Cut Kings, Gold Flake UL, Gold Flake SLK, Flake Excel, Scissors Menthol, Aashirwaad Atta, Vivel etc
- LG Electronics: Cookie Pep Carnival – A retail and Merchandising exercise across 65 cities in India.
- Pepsi: Sampling & Outreach Activities for Aquafina, New Slice, Nimbooz, Mountain Dew across 500 cities, towns and rural locations.
- Others: CISCO - Road Shows across India, Microsoft Windows 7 - Demo activations, Hewlett Packard - Mall Activations for hp Printers, Dhanlakshmi Bank - Bandhan Signing-up Contest, Max Bupa - Pre-Launch Promotions, Tetrapak - Corporate & Mall Promotions,
Integrated Marketing · Marketing Management · Marketing Strategy · Marketing · Digital Marketing · Event Management · Relationship Marketing · CRM · Corporate Events · Market Research · Direct Marketing · Sponsorship
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