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May 2016 - Jan 2020 | New Delhi, India

HS Ad is the in-house agency and an LG Group Company. I took charge of the responsibilities of Business head on a virtual mode for BTL, Digital, Retail and Special Projects. Built a strong 90-member team.

Even on a part-time role, I delivered projects (and Revenue) higher than other full-time Business Heads during my stint at HS Ad. I consistently generated the Highest Revenue numbers amongst all business verticals in the History of HS Ad in India.

Set-up and streamlined the BTL, Digital and Retail Department to manage all projects of LG India, LG Singapore, Korea Tourism, KCCI, CG Group Nepal and Introduced a new department called Special Projects for curating some award-winning Innovative Integrated Marketing Campaign.

Played an active role in procurement and cost optimization of projects, as well the organization.

Key Achievements:
- LG OLED Landmark Signage at Ambience Malls Gurgaon and Vasant Kunj
- 360 Degree Digital Marketing for LG Electronics, Faceshop, Korea Tourism, Korean Agro-Trade Center, and many more
- Design and Execution of LG Experience Center at the new corporate office in Noida.
- PRM Incentive Trips for LG Electronics and LG Hausys across Las Vegas, Seoul, Busan, Amsterdam, Dubai, Hong Kong, Bangkok, Goa, Kochi, Singapore, Barcelona and more.
- Retail: Design and Execution of all LG Brandshops in South-West Asia.
- Korea Festival: Integrated Campaign for a Grand Exclusive Showcase of Korea Tourism.
- International IT Challenge for the Specially-abled.
- Concerts: K-Pop and Nanta tour in India.
- Korea On My Plate TV Episode with Celebs Rocky, Mayur & Lucky (Korea)
- Experiential: Numerous events and activities for products and services of LG Elecronics, LG Hausys, LG Chem, Numero Uno, Korean Air, Asiana and more.

Integrated Marketing · Marketing Management · Brand Management · Marketing Strategy · Marketing · Advertising · Marketing Communications · Digital Marketing · Event Management · Relationship Marketing · CRM · Corporate Events · Market Research · Direct Marketing
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